Our Manifesto

Every sip is an act of environmentalism.
Ask anyone what their shoe size is and they’ll answer without hesitation. Why, it’s 9 ½, they’ll say, staring down at their extended sneaker. Ask someone the size of their carbon footprint, however, and they’re likely to scratch their head. The truth is, the average American’s carbon footprint is a whopping 20 tonnes of CO2 per year. And everything you buy from cotton swabs to waffle irons makes your carbon footprint grow and grow. That’s why we came out with Tiny Footprint Coffee. When you buy Tiny Footprint, we’ll more than offset the carbon impact of harvesting, roasting, and distribution by planting a small plot of carbon guzzling saplings in the Ecuadorian Mindo Cloudforest.

But this isn’t just regular old carbon offsetting we’re talking about. This is Gourmet Carbon. Which means that in addition to sucking carbon from the atmosphere, we’re also helping to protect dozens of threatened, vulnerable and endemic bird species by restoring critical habitats through reforestation. And what about the coffee, you say? Well, it’s pretty darn tasty in our estimation, made using organic coffee beans that are shade grown on small family farms in some of the richest coffee soils in the world, in places like Peru, Flores, and Sumatra. So aside from enjoying a rich and delicious cup of organic coffee, you’ll receive the extra warm-fuzzy feeling of knowing that you’re doing some good in the world, too. And wouldn’t you know it, your carbon footprint just went down a size.